Cooking up the Perfect Partnership

Following a successful first year of partnership, Leicestershire County Cricket Club and Pukka Pies are continuing the collaboration into the 2022 campaign.

Initially a local business who now sell over 60 million pies in a year, Pukka are an industry leading national brand who’s name is synonymous with sporting occasions.

The partnership will benefit both Club and company by helping each business delve further into their respective markets and attract a new audience.

Leicestershire CCC Commercial Manager, Tracey Branson said: “To be able to welcome on board for a second successive season is a huge coup for the Club.

“Last season did not go as planned for the first year of partnership, but now given the landscape of 2022, we look forward to building on the foundation’s lay last year and reaching the full potential of the collaboration.”

Pukka Pies will continue to be served as part of the matchday experience at the Uptonsteel County Ground throughout the 2022 season, and will be included in the various hospitality packages that the Club have on offer.

Nik Jones, National Account Manager at Pukka commented: “We are delighted to extend our partnership with Leicestershire County Cricket Club for the forthcoming season.

“There is great excitement here at Pukka regarding what we hope to achieve and deliver with the Club and fans.”

Thank you for your continued support, and we look forward to welcoming you back to the Uptonsteel County Ground in 2022.