CWA continue as the club's Official Communications Partner for 2021
Thu 29 Oct 2020
Chris Whitmore Associates Ltd. (CWA) and LCCC have struck a deal which will see the Leicester based creative agency continue as the club's official communications partner for a second year running.
The full-service communications agency based in Glenfield, Leicester has worked with the club to offer strategic creative, branding and communications support throughout the 2019/20 season and will remain as a partner for the next season.
CWA will continue to play a key role in supporting the club’s future branding strategy at a pivotal point in the Foxes’ journey to reposition itself and deliver its bold new strategy.
Nicola Adams, managing director for CWA said: “We’re proud to continue as the club’s strategic communications partner as the Running Foxes advance into the next step of their journey.
“The club now has a strong vision to reposition itself internationally; supporting that vision is one we are really excited to be a part of.
“We’ve already had some really positive feedback from the club about the membership campaign and branding refresh we delivered this season. This long-term partnership gives us an opportunity to further shape the future of our sports in our region and the global cricket community.”
CWA is also a member of the Foxes 50 business club which launched at the beginning of the year.
Tracey Branson, commercial manager for Leicestershire County Cricket Club said: “Partnering with CWA gives us greater marketing capacity and expertise to deliver our bold new chapter. We’re exploring new ways to communicate with businesses in the region in a digital world as the Foxes 50 meetings have to remain socially-distanced for now. We currently have 15 businesses on board and look forward to strengthening the business club further.
“If you’re a business based in Leicestershire and you would like to know about the Foxes 50, please contact me directly traceybranson@leicestershireccc.co.uk."
