Global Betting Brand Backs the Running Foxes

Dafabet, the international online gaming brand, has agreed to become the latest partner in Leicestershire CCC’s rapidly growing official partner programme.

A familiar brand in sports, with partnerships around the world including sports teams across the UK, Brazil, and Spain, will for the forthcoming 2022 season, as part of it’s commercial agreement, feature on the collar of all Leicestershire’s CCC First X1 kits, and back of the County Championship and One Day Cup playing shirts.

However, for those players whose religious beliefs go against gambling, Dafabet have agreed to donate the allocated space to the Clubs Charity; The Leicestershire CCC Foundation.

John Cruces, Head of Sports Marketing and Sponsorships of Dafabet said; “We’re very happy to be partnering up with Leicestershire CCC. Cricket has become one of our biggest sports in recent years, hence our increasing presence.

As with all our partners, we look forward to working together and wish them the best of luck for the forthcoming season.”

Commenting Tracey Branson, Commercial Manager for the Club said; “It’s great to have such a well-recognised brand in Dafabet adding to our growing portfolio of companies.

"We welcome them and look forward to working with them over the coming season.”

Leicestershire County Cricket Club would like to thank Atul Trivedi for helping to support and secure the 2022 season shirt sponsorships with global brand, Dafabet.

 Recent additions to Leicestershire’s Partner Programme include Johnstone’s Paints, Spice Bazzar, Your-IT, and more.

  If you are interested in becoming an official partner, contact Commercial Manager Tracey Branson  at TraceyBranson@leicestershireccc.co.uk