Introducing the new Champions Way
Wed 14 Apr 2021
Hot on the heels of the new Partner Drive, the Uptonsteel County Ground has now seen the implementation of 'Champions Way'.
Located in the front of the Pavilion and Charles Palmer Suite, the new Champions Way is a tribute to the Club’s historic 11 trophies.
As part of Champions Way, the Club has organised for individual branding, in the Club colours, to celebrate the 11 trophies which include three Championship wins, two Pro 40 trophies, three Benson and Hedges Cup wins and the unrivalled three T20 triumphs.
Commenting, Sean Jarvis, CEO of the Club said: “The Running Foxes have great heritage and we should shout about it and celebrate it.
"Consequently we want to make sure people know about our history and how successful we have been. I think the new branding looks impressive and reminds us all what competing is about - to win trophies”.
He added: “I look forward to seeing our supporters and visitors look and reminisce about great times in the Club's history.”
Champions Way is the second road around the outfield to be given a name following last months announcement of Partner Drive which was introduced to help promote the Club's Official Partners. The two further roads are still set to be given a name.
