LCCC Charts Record Digital Growth

Leicestershire CCC achieved a record-breaking month of digital growth throughout June, with the Club’s social media audience climbing by over 200,000 followers.

In a digital world, LCCC prides itself upon the delivery of its social platforms, endeavouring to provide the best coverage of, and access to, the Club for supporters through a wide range of content production methods, while also engaging new audiences into becoming a part of the Foxes family.

Foxes TV, our official YouTube channel, enjoyed the biggest bloom, soaring to become the most subscribed to amongst the 18 first-class counties.

The medium saw a remarkable increase of almost 190,000 subscribers during June, a 900% growth, while it also recorded over 17 million live stream views in just four days across the India Tour Match.

For context, the channel’s views across 2021 totalled 1.6 million, while subscribers sat at 18,300 before the month began.

Such growth reflects the Club’s concerted effort to enhance the quality of our live stream service, with additions such as an extra pitchside camera offering a fresh perspective of the action.

Video views on YouTube reached over 21 million across June, with Shorts, behind the scenes footage and exclusive interviews with the likes of Rahul Dravid all complementing the figures recorded through live stream views.

Elsewhere, the Club’s Instagram saw its interactions and engagement rate rise 1000 time higher, with short-form content, notably Reels, focusing on India’s visit and our T20 Blast campaign proving increasingly popular.

Twitter received similar traction, with over nine million impressions throughout June, culminating in just shy of 4 million visits to the Club’s profile. Again, this was aided by coverage of India’s visit and our Blast coverage, which championed regular highlights and over-by-over updates.

Posts on Facebook reached 4.7 million people, an increase of 2147% from May, subsequently attracting over a million engagements.   

Additionally, traffic to the Club’s website surged by 2000%, with dwell times tripling, while the Club’s official app saw a 100% increase in downloads.