Leicestershire CCC Secures Major Sponsorship Extension with Dafabet until 2024

Leicestershire County Cricket Club have extended a major sponsorship deal with Dafabet following a successful partnership last season, with a new deal and increased financial backing sealing the relationship for a further two years.

Under the terms of the extended two-year partnership, Dafabet will feature on all of the Club’s playing shirts for all three formats, as well as sponsoring the Club’s popular digital live streaming output on matchdays.

Asian-based Dafabet have established themselves as a major backer of British professional sports clubs over the past few years, working with numerous British football clubs, including Celtic, Bournemouth and Fulham “ and more recently moving into elite cricket.

The gaming giant’s extended support is a major positive for the Club as they embark upon a stringent winter programme ahead of what is hoped will be successful campaigns across the formats in 2023.

Sean Jarvis, Chief Executive Officer at Leicestershire CCC said: â€œDafabet have become a driving force for growth across UK sport. Their backing provides a vital source of revenue for the Club and allows us to make serious strides towards our objectives both on and off the pitch over the next two years.

“I look forward to building on what Dafabet have already brought to the Club during 2022.”

John Cruces, Head of Sponsorship at Dafabet, said: â€œWe’re very happy to not just extend but expand our partnership with Leicestershire CCC. The Club have proven to work the right way and we have no doubt they will help us in our targets of extending our reach within the world of cricket. We wish them the very best of luck for the forthcoming season."

To find out more about the range of corporate partnership opportunities available at Leicestershire CCC, please email sales@leicestershireccc.co.uk.