Running Foxes Focus on a Decade Long Partnership

Edmonds and Slatter agree on a deal to bring up their tenth year of partnership with the Running Foxes.

The partnership started with an advertising board around the boundary rope and sponsorship of the Foxes Den, and has since grown into player sponsorships, exclusively of Callum Parkinson, and onto offering staff incentives at their multiple branches with their latest one opening in Rothley earlier this year.

Leicestershire have benefitted greatly from the partnership as Edmonds and Slatter have provided high-calibre, cutting edge eyecare to the team for the past 10 years and supply a number of the squad and coaching with the relevant, tailored eyecare and eyewear.

The renewal of the partnership in which the company are named as Leicestershire’s Official Eyecare Provider sees Edmonds and Slatter once again sponsor Foxes spinner and vice-captain, Callum Parkinson, as well as have their branding around the boundary rope and extending a staff offer to employees of Leicestershire County Cricket Club.

Commercial Manager, Tracey Branson has worked alongside the team at Edmonds and Slatter for the longevity of the partnership. She commented: “It is incredible that we have a second official partner reaching their decade of service to the Club this season, alongside MEC.

“Amy and the team have been great to work and to have seen the partnership flourish and grow over the past decade is testament to the team. I look forward to building on the ten years in the future.”

Amy Coleburne, Marketing and PR Manager of Edmonds and Slatter said: "We are incredibly proud of our partnership with LCCC and the relationship we have built supporting each other.

“It has been amazing to see the team and in particular Callum [Parkinson] grow from strength to strength.

“Edmonds and Slatter also are looking forward to many more years of helping the Running Foxes keep their eyes on the ball!"