Commercial News

Wasteline Renew Support For Leicestershire CCC and Louis Kimber

Wed 30 Nov 2022

Wasteline Renew Support For Leicestershire CCC and Louis Kimber

Leicestershire County Cricket Club have secured the backing of Wasteline Services Group ahead of the 2023 season with the local business agreeing a sponsorship extension with the club.

The Leicester-based drain repairs and maintenance firm, who have supported the Club for a number of years, will have their logo featured on the Foxes shirts during their 2023 campaign after signing a deal to feature as the Club’s T20 back-of-shirt kit sponsor for a third consecutive year.

The agreement will also see Wasteline continue their player sponsorship for destructive batsman Louis Kimber, who starred in all three formats last season, including hitting his maiden first-class and List A centuries.

Sean Jarvis, Chief Executive Officer at Leicestershire CCC said: â€œOur continued relationship with Wasteline represents a pinnacle of local sporting sponsorship “ lifelong supporters of the Club whose business is within walking distance of the ground.

“Our T20 squad is already planning their route to success in 2023 and we’re looking forward to another year of the atmosphere and excitement we’ve come to expect at the Uptonsteel County Ground when our Foxes play. Wasteline’s continued support is a great early booster to the campaign preparation.”

Sally Simpson, Managing Director at Wasteline Services Group, said: â€œMy husband has been coming to Grace Road since his childhood and when we got together, he introduced me to the world of cricket.

“Leicestershire County Cricket Club holds such a big part of my heart now and being involved with the club has been an incredible help to Wasteline as a business. We are a local company, so having a connection with such an iconic club has been an incredible source of good customer relationships and had supported us with our growth across the area. We couldn’t be happier to be onboard as a sponsor once again for 2023.”


To find out more about the range of corporate partnership opportunities available at Leicestershire CCC, please email sales@leicestershireccc.co.uk.