Charlie Bannister Appointed Head of Commercial of Leicestershire CCC

Leicestershire County Cricket Club is delighted to announce that Charlie Bannister has been appointed Head of Commercial, stepping up from his previous position as Head of Marketing and Sales.

Charlie joined the Club in February 2025 and made an immediate impact in his first role, delivering strong results across marketing, ticket sales, and supporter engagement. His work has played a key role in driving momentum for the new season and ensuring commercial growth across the business.

He will work closely with Emma White, the Club’s new Chief Executive Officer, to continue developing and enhancing the Club’s commercial strategy, with a particular focus on strengthening partnerships, driving revenue growth, and building on the Club’s strong relationships within the local business community.

Speaking on his new appointment, Charlie said:
“It’s an honour to step into the role of Head of Commercial at such an exciting time for Leicestershire County Cricket Club. We’ve got huge opportunities ahead, and I’m looking forward to working with Emma and the wider team to continue building strong partnerships, driving revenue, and delivering for our supporters.”

CEO Emma White added:
“Since joining the Club earlier this year, Charlie has been instrumental in helping me hit the ground running. His energy, insight, and proactive approach have already made a real difference, and I’m confident he’s the right person to lead our commercial operations as we continue to move the Club forward.”

Leicestershire CCC looks forward to building on this exciting new chapter as the club looks ahead to the exciting 2026 season, with Charlie leading the commercial team in developing innovative opportunities both on and off the field.