Commercial News

Country Lion to take Leicestershire CCC around the Country with new Partnership

Wed 2 Apr 2025

Country Lion to take Leicestershire CCC around the Country with new Partnership

Leicestershire County Cricket Club (LCCC) is proud to announce Country Lion as an official partner for the 2025 season.


As part of this exciting partnership, Country Lion will provide all first-team coach services for the club’s men's, women's, and academy teams.

The deal marks a significant milestone for both LCCC and Country Lion, with the renowned transport company offering state-of-the-art coach services for all LCCC's traveling teams during the upcoming season. This partnership will ensure that players and staff will experience the highest standard of travel as they embark on their cricketing journeys across the country.


John Williams, Commercial Director at Leicestershire County Cricket Club, expressed his excitement about the new partnership:
“We are thrilled to welcome Country Lion as an official partner for the 2025 season. Their commitment to providing high-quality travel services aligns perfectly with our goals for the men's, women's, and academy teams. With their top-of-the-range coaches, we are confident that our players and staff will benefit from the best possible travel experience, ensuring they can focus on what matters most “ performance on the field.”


Sam Brough, Business Development Manager at Country Lion, said:

“We are absolutely delighted to partner with Leicestershire County Cricket Club for the 2025 season. As passionate supporters of the game, we understand the importance of providing first-class transport services to ensure teams can perform at their best. We look forward to working closely with LCCC and supporting their men’s, women’s, and academy teams in what promises to be an exciting season.”


This new partnership further strengthens Leicestershire County Cricket Club’s commitment to providing excellence both on and off the field. Country Lion’s state-of-the-art coaches will provide a comfortable and efficient travel experience, allowing the teams to focus on achieving their goals for the upcoming season.