Dalycom Named Official Partner of Leicestershire County Cricket Club

Leicestershire County Cricket Club (LCCC) is pleased to welcome Dalycom, a locally owned Loughborough business founded in 1986, as an Official Partner for the upcoming season.

This partnership aligns with LCCC’s ongoing strategy of collaborating with committed regional businesses. It reflects Dalycom’s dedication to the local community and its support for sport and development in Leicestershire.

Richard Keenan, Owner of Dalycom, said:

“Becoming an Official Partner of Leicestershire CCC is a natural fit for us. We are excited for the remainder of the season, which is hopefully a massive success for the Foxes!”

Charlie Bannister, Head of Sales & Marketing at LCCC, added:

“We’re delighted to partner with Dalycom. Their local presence and genuine support make them an ideal match for our values. We look forward to working together to deliver a meaningful partnership for the 2025 season.’

As part of the agreement, Dalycom’s branding will feature across LCCC’s digital channels, and on the pitch side advertising boards. To find out more about Dalycom, please visit their website “ www.dalycom.com