Leicestershire CCC is delighted to announce a partnership with Sabras Radio

Leicestershire CCC is delighted to announce a partnership with Sabras Radio to promote cricket in Leicestershire and the surrounding areas.

This collaboration will include advertisements, exclusive interviews, and participation in events, with Sabras Radio hosting a number of events at Uptonsteel Grace Road. Additionally, Sabras Radio will be promoted on perimeter billboards.

Dan Clifford, Head of Marketing, said:

"Sabras Radio is a great station and appeals to the Asian community in Leicestershire. Leicester is a diverse city, and it is crucial to engage with the Asian community about Leicestershire CCC to build a fanbase as diverse as possible. Leicestershire CCC is on the rise; it’s an exciting year, and it’s time to attract fans not just for cricket but for everything happening at Grace Road."

Kash Kumar from Sabras Radio commented:

"This is a really good initiative, and I'm excited. From discussions surrounding the T20 World Cup, I know there is a strong desire for cricket among my listeners. It is essential to rally around Leicestershire CCC to ensure that cricket in Leicester continues to grow stronger."