Leicestershire County Cricket Club announces partnership with new Official Club Partner, Marshmallow

Leicestershire County Cricket Club is delighted to announce a new community-focused partnership with Marshmallow, the car insurance company dedicated to making life easier and fairer for people moving to the UK. The collaboration builds on Marshmallow’s existing commitment to the Club, following their announcement in September as the official player sponsor of Leicestershire and England international Rehan Ahmed for the remainder of the 2025 season and the full 2026 campaign.

This expanded partnership will see LCCC and Marshmallow work together to connect even more deeply with Leicester’s diverse communities. Through a shared focus on accessibility, opportunity, and representation, the partnership will support targeted outreach programmes delivered in collaboration with the Leicestershire & Rutland Cricket Foundation (LRCF) - with Rehan Ahmed playing an active role in inspiring and engaging young people across the region.

Marshmallow was founded to bring fairness to car insurance, particularly for people new to the UK who are often charged higher premiums because most insurers only recognise driving experience gained after arrival. By understanding customers’ full driving history, no matter where it began, Marshmallow helps newcomers save money and build stability as they start a new life. Their mission extends far beyond insurance, aiming to remove unnecessary barriers and empower people to thrive in their new communities.

Charlie Bannister, Head of Commercial at Leicestershire CCC, said:

“We’re incredibly proud to deepen our relationship with Marshmallow following their support of Rehan Ahmed. This partnership is about more than sponsorship - it’s about two organisations working together to champion fairness, opportunity, and community connection across Leicester. Marshmallow’s values align perfectly with ours, and with Rehan involved, we’re excited to inspire the next generation through meaningful engagement with the communities we serve.”

Megan Elliott, Brand Manager at Marshmallow, added:

“At Marshmallow, our mission has always been to make the UK feel more accessible to those building a new life here - and partnering with Leicestershire CCC allows us to bring that mission directly into the community. We were drawn to the Club’s commitment to inclusivity and to the work being done through the Leicestershire & Rutland Cricket Foundation. Expanding our partnership, with Rehan at the heart of it, felt like a natural extension of our shared values. We’re thrilled to help create opportunities that make a real difference for people across Leicester.”

The partnership will feature joint community initiatives, fan engagement activity, and collaborative storytelling throughout 2025 and 2026. Marshmallow’s brand will continue to appear across Rehan Ahmed’s sponsorship assets as both parties work together to deliver impact on and off the field.