Leicestershire County Cricket Club Appoints Daniel Clifford as Head of Marketing

Leicestershire County Cricket Club is delighted to announce the appointment of Daniel Clifford as Head of Marketing.

Daniel brings with him over 25 years of experience in the marketing agency world, with a career rooted in identifying powerful ideas that drive business growth and then delivering them through the most effective channels.

A passionate sports fan, Daniel will focus on enhancing the Club’s fan and community engagement, while also introducing a data-driven approach to marketing strategy and decision-making. His appointment marks another step forward in the Club’s ambition to strengthen its connection with supporters and the wider Leicestershire community.

Speaking on his appointment, Daniel said: “I’m thrilled to be joining Leicestershire County Cricket Club at such an exciting time. There’s a fantastic energy around the Club and a real opportunity to build deeper connections with our supporters and community. I’m looking forward to working with the team to create impactful campaigns that help grow both the Club’s profile and its fanbase.”

CEO Emma White added: “We’re delighted to welcome Daniel to the Club. His wealth of marketing experience and strategic approach will be invaluable as we continue to grow our engagement with fans and local communities. Daniel’s creativity, commercial mindset, and passion for sport make him a great fit for Leicestershire CCC, and I’m looking forward to seeing the impact he’ll have.”

Leicestershire CCC looks forward to the next stage of its marketing journey under Daniel’s leadership, as the Club continues to strengthen its presence both on and off the field.