Luke1977 Announced as Official Partner of Leicestershire County Cricket Club

Leicestershire County Cricket Club is delighted to welcome Luke1977 as an Official Partner for the upcoming season.

The fashion-forward British menswear brand joins forces with the Club in an exciting partnership that brings together style, sport, and innovation.

Founded in the West Midlands, Luke1977 has established itself as a leading name in contemporary menswear. With a strong heritage in football and a growing presence in cricket and other sports, Luke1977 has partnered with a host of high-profile sporting entities including Aston Villa, Millwall, Hibernian, Bristol City, Edgbaston, and now Leicestershire CCC, expanding its influence across the UK’s sporting landscape.

As part of this partnership, Luke1977 will become a valued member of our Foxes50 “ an exclusive group of leading businesses who support and collaborate with the Club.

Stevie Turner, Head of Teamwear at Luke1977, said:

“We’re really excited to be joining forces with Leicestershire County Cricket Club. At Luke, we’ve always prided ourselves on working with clubs that share our values of tradition, passion, and community. We can’t wait to support the Foxes and be part of their journey this season.”

Charlie Bannister, Head of Sales & Marketing at Leicestershire CCC, added:

“Luke1977 is a brand that blends style and substance “ much like our approach to cricket. We’re proud to welcome them into the Foxes family and the Foxes50 network, and we look forward to growing a great relationship together both on and off the field.”

To celebrate the launch of the partnership, LCCC fans can enjoy an exclusive discount on the Luke1977 range. Simply use the code FOXES at checkout on www.luke1977.com to receive a special supporter offer.