Marshmallow joins Leicestershire CCC as Official Player Sponsor of Rehan Ahmed

Leicestershire County Cricket Club is delighted to announce that Marshmallow, the car insurance company helping people new to the UK get fair and affordable cover, has joined as the official player sponsor of Rehan Ahmed for the remainder of the 2025 season and the full 2026 campaign.

For years, people moving to the UK have been charged more for their car insurance than their UK-born friends, because most insurers only count the driving experience gained after arriving here. Marshmallow was founded to change that. By recognising people’s whole driving story, no matter where it began, Marshmallow not only helps newcomers save money but also supports them as they build a new life in the UK.

But Marshmallow’s mission goes further than insurance. Moving to a new country means so much more than a change of address: it’s starting afresh, learning new systems, creating connections, and navigating challenges that can feel stacked against you. Some of it is exciting, but much of it is harder than it needs to be. Marshmallow exists to make migration easier. Today, that means taking care of obstacles like insurance so people can focus on creating the life they want in the UK. Tomorrow, it means going further, providing fair and accessible financial products that help people settle and thrive wherever they move.

Charlie Bannister, Head of Sales & Marketing at Leicestershire CCC, said:
“We’re thrilled to welcome Marshmallow as Rehan Ahmed’s player sponsor. Rehan is a shining example of young, homegrown talent who is making an impact both locally and on the international stage. To have a company like Marshmallow, who stand for fairness and opportunity, backing him is a brilliant fit for both Rehan and the Club.”

Megan Elliott, Brand Manager at Marshmallow, added:
“At Marshmallow, we believe everyone deserves a fair chance, whether that’s on the road or in life. We started Marshmallow to make sure people moving to the UK aren’t left behind, and we see the same values of inclusion and opportunity at Leicestershire CCC. Partnering with Rehan, who is proudly representing his community while achieving incredible things in cricket, felt like a natural step. We can’t wait to support him this season and beyond.”

The partnership will see Marshmallow’s brand feature across Rehan Ahmed’s sponsorship assets, with opportunities to collaborate on community and fan engagement throughout 2025 and 2026.