Terrace Named as Official Retail Operations Partner of Leicestershire County Cricket Club

Leicestershire County Cricket Club is delighted to announce Terrace as its Official Retail Operations Partner, bringing a fresh and dynamic retail experience to Foxes fans ahead of the 2025 season.

As part of the new partnership, Terrace will manage and supply a brand-new range of LCCC merchandise ” both online and in-store ” offering supporters a wide variety of fan-focused merchandise across gifts, drinkware, fanwear and more. 

The collaboration promises to deliver not only high-quality, official merchandise but also an enhanced customer experience that reflects the pride and personality of Leicestershire County Cricket Club.

Carl Sewell, Director at The Terrace Store, said:
“We’re incredibly proud to be working with Leicestershire County Cricket Club and excited to deliver a retail offering that matches the passion of the fans. Our aim is to bring personality-led products that supporters can truly connect with, and we can't wait to see the response from the Foxes faithful.”

Charlie Bannister, Head of Sales and Marketing at LCCC, added:
“Partnering with Terrace is a fantastic step forward for the Club. Their creativity, professionalism, and commitment to fan-first products will allow us to connect with our supporters in a new and exciting way. We’re really looking forward to unveiling the range.”

The new merchandise will be available with a full launch in the coming weeks via the club’s new online store and on-site retail outlets at the Uptonsteel County Ground.