The Foxes Find A New Home: Tixr Becomes The Official Ticketing Partner of Leicestershire County Cricket Club

Leicestershire County Cricket Club is delighted to announce TIXR as its official ticketing partner ahead of the 2025 season.

The collaboration marks an exciting new chapter for the club and promises to offer supporters a seamless, user-friendly ticketing experience for all home matches at the Uptonsteel County Ground.

Through this new partnership, TIXR’s advanced digital platform will provide fans with an easy, efficient way to secure tickets, track upcoming fixtures, and enjoy a smoother matchday experience. The intuitive platform will also feature enhanced mobile options, ensuring supporters have quick and easy access to their tickets on the go.

Sean Jarvis, CEO of Leicestershire County Cricket Club, expressed his excitement about the partnership by saying, “We’re extremely pleased to welcome TIXR as our official ticketing partner. Their commitment to providing fans with a top-tier experience through innovative technology makes them the perfect fit for us. We’re confident that this partnership will help us make attending matches even more convenient and enjoyable for our loyal supporters.”

In an effort to boost domestic cricket attendances, Leicestershire County Cricket Club will be the first cricket team to utilise Tixr Rewards, a peer-to-peer marketing tool built directly into the ticketing ecosystem that rewards our most passionate fans for influencing their friends and family to purchase tickets. These rewards include on-site experiences, upgrades and even ticket discounts.

“We are continuing to showcase what we can do for sports organisations at Tixr and it’s exciting to announce our partnership with the Leicestershire County Cricket Club,” said Stephanie Rosa Bauer, Tixr’s Managing Director UK + Europe. “As we know, cricket has a diverse demographic of fans across all formats of the game. We are glad the LCCC team feel like they have the premier system in the market to cater to each of these fan profiles.”

Tixr has experienced rapid recent growth as demand for its modern ticketing and eCommerce solutions has reached an all-time high. Ranked #25 on Andreesen Horowitz’s a16z Marketplace 100: 2023 list and #12 on Inc. 5000 Regionals: 2024 Pacific list, Tixr services events in 10 European countries, and exclusively powers more than 600 of the most respected live entertainment brands in 40 countries. Since its inception, Tixr has processed nearly $2 billion in transactions through its highly visual, unified commerce platform built for sales beyond admission tickets.