Uptonsteel Extend Naming Rights Deal Until End of 2025

Uptonsteel will continue as Leicestershire CCC’s principal partner for a further two seasons after extending their long-term sponsorship for the Club.

The agreement will see Uptonsteel retain the naming rights to the Club’s home, ensuring the stadium continues to be known as ‘Uptonsteel County Ground’ until the end of the 2025 season.

The Leicestershire-based firm will also continue as the front-of-shirt sponsor for all three formats throughout the upcoming campaigns, as Uptonsteel prepares to enter its ninth year working in partnership with the Club.

Furthermore, the seating running parallel to The Meet “ a fan-favourite spot for all three formats - will remain the ‘Uptonsteel Stand’, as it has since the company acquired the naming rights ahead of the 2021 season.

Sean Jarvis, Chief Executive Officer at Leicestershire CCC said: “Uptonsteel has provided an unwavering commitment to the Club across the past decade, so naturally we are delighted to extend our partnership for a further two years.

“Uptonsteel has become synonymous with Leicestershire CCC, and we are proud they will continue to remain an integral part of our identity and our home.

“Like everyone else, they played their part in our success last season and it’s our goal now to ensure those kinds of achievements are sustained at Uptonsteel County Ground.”

To find out more about the range of corporate partnership opportunities available at Leicestershire CCC, please email sales@leicestershireccc.co.uk.

To read more about Uptonsteel’s services, please visit https://uptonsteel.com/